How do you develop innovative ideas to maximise your investment?

Why should you care about your capacity to innovate?

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What is an innovative idea?

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  • An open-ended question to focus thinking on a problem
  • Context to give an understanding of the importance of solving the problem
  • Background information (Who? What? Where? When? How?) to encourage detailed think
  • A suggested success criteria

Business experiments

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Concept Testing

A/B Tests

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Prototype Test

Feasibility Test

What technologies are driving innovation?

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Who is responsible for business innovation?

What is an innovation consultant?

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  • Who are your customers?
  • What is your market share?
  • What is your core value?

Final thoughts

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Helping businesses build the right products in the right way.